To keep the public image of the college professional and consistent, any publications or documents which promote college services must be approved by the Executive Director, Marketing and Communications/Public Information Officer before they are reproduced or distributed. All printed materials should adhere to the Durham Tech Style Guide and should include the college logo. All requests require at least a two-week lead time.
Marketing and Communications staff provide a variety of services for informing the public and promoting the college's instructional offerings and activities. These services include the following:
- providing public information and responding to media requests for information;
- serving as the liaison for connecting media with appropriate college personnel as needed and appropriate;
- serving as a resource for college special events; and
- preparing text, developing designs, and producing materials for promoting and sharing information about the college with internal and external audiences through a variety of media. Examples include the college's website and social media; publications; advertisements for print, radio, and television; designs for imprinting promotional items and recruitment materials; fliers, banners, and signage; forms for external use; and multi-media presentations.
Services are determined and made available based on college priorities as well as personnel and financial resources.
Guidelines for Developing Marketing Materials
We have developed some guidelines and a brand manual (contact Nathan Hardin for a copy) to help you and us move jobs through the design and production process as quickly and smoothly as possible. Please review the attached guidelines before submitting your job to Marketing; email Nathan Hardin if you have any questions.
Durham Tech News
Durham Tech press releases and news articles can be found on the Durham Tech news web page. The college’s public information officer prepares and distributes news releases to local news media. For information, contact Nathan Hardin or x5206.
The Insider has stories and news of interest to Durham Tech employees. Information about events and activities of general college interest should be submitted as soon as the activities are planned so that we can make sure they are covered. Since the blog can be updated as often as needed, there is no deadline for submission. Nathan Hardin or x 5206 if you have a story you’d like us to include. Written submissions are welcome but subject to editing. Marketing is available to take photos for most events on campus if given enough lead time; if Marketing can’t be there, please send us what you’ve taken.
Communication and Style Guide
The Durham Tech Communication and Style Guide was developed to promote the quality and consistency of college publications and written communication throughout the college. The Style Guide covers some of the most frequently asked questions about grammar, punctuation, capitalization, official names, and formats. The Director of Marketing and Communications/Public Information Officer must review publicly-viewed materials before they are reproduced or distributed.
View the list of Durham Tech’s social media websites. Please contact Nathan Hardin if you wish to post a tweet on Durham Tech's Twitter feed or wish to create a social media web page. Faculty and staff must follow the Social Media Guidelines and Procedures. More information is available in the social media section.
Department of Marketing and Communications
807 Bacon Street, Suite 20-110
Durham, NC 27703
Office hours: Monday-Friday, 9 a.m. – 5 p.m